Why Mentors Are Good, but Sponsors Are Great

By Liz Bentley

What you are looking for in guidance is not just a mentor, someone who provides insight and perspective, but a real sponsor, someone who is all in for you. A sponsor is someone who truly cares about your development, pushes you hard to succeed and fights for you behind closed doors.  That means they tell people you should get promoted or get more money and if that’s denied they continue to press for your advancement.
Sponsorships are a big commitment for both parties and that is why they are much less common. In theory everyone wants a sponsor, someone to fight for them and trumpet their success, but not everyone earns one.

So, how do you get a sponsor? Find out in Liz's feature article.