People Don’t Change…But They Can Evolve

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In coaching our goal is never to change anyone. Changing people is the wrong idea because: #1. people don’t need to change and #2. they can’t! But here is what they can do – they can evolve. What that means is that people can evolve into a better version of themselves. This is what we at Liz Bentley Associates call “stepping into your power.” This means living in your full potential and being the best you can be – an evolution that continues throughout your life. We all have traits that make us unique: the ability to be innovative, detail-oriented, visionaries, task-masters, etc. These qualities make us successful in the world. However, we also have emotional struggles that sabotage our ability to perform.