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Amanda Cromwell

Education & Certifications

  • Bachelor of Arts, Biology – University of Virginia
  • Executive Coach, Coach Training Alliance
  • DISC Assessment Consultant, Athlete Assessments
  • USSF A License, U.S. Soccer

Certifications

  • Certified Executive Coach, Coach Training Alliance
  • DiSC Assessment, Athlete Assessments
  • USSF Soccer A License, U.S. Soccer
  • Clinician/Speaker, United Soccer Coaches Convention and Soccer Champions Coaches Clinic

Experience

  • Corporate, Athletic and Individual executive coaching, Liz Bentley and Associates
  • NCAA, 25 years as a head coach, UCLA national champions
  • US Soccer, former national team player, 96 Olympics (Gold Medal), 95 World Cup
  • US Soccer, assistant coach for U20 World Cup Championship team
coaching on demand

Leadership & Advocacy

  • U.S. State Department Sports Envoy, traveled around the world leading clinics, panels and various events to empower youth and underserved communities
  • U.S. Soccer Board of Directors & Athletes Council, former athlete representative, was an advocate for many groups and individuals while advancing the game of soccer
  • President’s Council on Physical Fitness & Sports, appointee, worked on the council with Lynn Swan and many growth-minded leaders in the sports industry
  • United Soccer Coaches & Soccer Champions Clinics, speaker and clinician




Amanda’s expertise in team development, tactical innovation, and leadership will drive both cultural success and organizational growth in alignment with your company’s mission.  Amanda is excited to bring her expertise to Liz Bentley and Associates and to be leading the implementation of the LBA Sports Division.

Amanda Cromwell is a certified Executive Coach and DISC Assessment Consultant, bringing over 25 years of elite coaching experience in collegiate and professional soccer to her practice.

Throughout her career, Amanda has guided colleagues, athletes, and teams to personal growth and championship success, including an NCAA National Championship at UCLA and a FIFA U-20 World Cup title with U.S. Soccer. She is also a former professional soccer player, competing for three seasons while simultaneously serving as head coach at the University of Central Florida. Amanda represented the U.S. in the 1995 World Cup and was named an alternate for the 1996 Olympics, overcoming a severe ACL injury with a remarkable recovery in just three months.

Amanda’s leadership extends beyond the field, having served on various boards and councils, and actively participating in the Sports Diplomacy Envoy program for the U.S. Department of State.

Her driving “why” has always been empowering individuals and teams to unlock their potential, strive for excellence, and transform their mindset. Amanda’s personalized coaching approach, grounded in understanding current competencies and perceptions, is designed to facilitate impactful change, optimizing performance across personal, business, and team dynamics.

See what our clients have to say about Val

Testimonials

"I have been working with Val for about a year and she has proven to be an invaluable asset to the success of my company. Val has an incredible ability to listen and ask the probing questions to help provide clarity on the various challenges we have experienced. I have genuinely appreciated that Val pushes me, asks the hard questions and challenges me when needed. I appreciate that I have an impartial sounding board who I can be completely vulnerable with. Working with Val has really been a valuable experience for me and I would highly recommend her to anyone who is looking for business guidance."

Lauren Nichols, President, 3G Warehouse

Lauren Nichols, President, 3G Warehouse

"Val has proven to be an invaluable asset to the success of my company. She has an incredible ability to listen and ask the probing questions that help provide clarity on the various challenges we have experienced. Val pushes me, asks the hard questions and challenges me when needed. She has been an impartial sounding board who I can be completely vulnerable with. Working with Val has really been a valuable experience for me and I would highly recommend her to anyone who is looking  for business guidance."

Lauren Nichols, President, 3G Warehouse

Lauren Nichols, President, 3G Warehouse

See what our clients have to say about Ashley

Testimonials

“I’ve spent 33 years in the financial services industry operating on a high level based on industry standards, but never felt I was operating near my potential. Had tried numerous well-respected coaching platforms with no noticeable impact. Ashley has done in 6 weeks more than I ever imagined in helping me see the core issues and helping me solve them. If you’re searching, reach out to her!”

Richard Simpson, Financial Advisor, Simpson Wealth Partners

Richard Simpson, Financial Advisor, Simpson Wealth Partners

"Since working with Ashley I have improved my ability to execute my job more than I could have imagined. Where I used to let failures and day-to-day issues affect me personally, I practice "detached engagement" to put work into context with my life, but still do my best to lead my team toward the best solutions. I learned to channel acceptance, challenge myself to think bigger, and find the silver lining for a positive outcome in a situation. These techniques and enhanced perspectives have also helped me in my personal life. Thank You, Ashley, for your guidance and support."

Dan Montgomery, Director of Data Engineering, Google

Dan Montgomery, Director of Data Engineering, Google

"I was so fortunate to have been placed with Ashley Reed as my real-estate Coach. I was navigating a difficult market, and Ashley made me feel empowered and important. She has given me the tools to succeed, regardless of circumstances or low inventory, her expertise got me over a hump, increasing my productivity, and outlook on my career. I would highly recommend Ashley as a Coach."

Karen Coxe, Real Estate Agent, Sotheby's International Realty

Karen Coxe, Real Estate Agent, Sotheby’s International Realty

"When I started my work with Ashley, I was at a crossroads in my career and I was not feeling very driven. However, my growth through coaching with Ashley has manifested in several improvements. For the first time in years, I’m feeling challenged and that I have something really important to contribute, and I have renewed excitement about my career direction both short- and long-term."

Ben Sharpe, PhD, Senior Researcher and Country Lead, ICCT

Ben Sharpe, PhD, Senior Researcher and Country Lead, ICCT

“I came into working with Ashley looking for some emotional support as I was going through a challenging time. She was super compassionate, understanding and a great person to lean on for an outside fresh perspective on things. Her deep knowledge about the ego and how it impacts us was very powerful and helpful in my growth as a person. She goes the extra yard, is super genuine and is a special human!”

Myles Bernstein, Alignment Coach

Myles Bernstein, Alignment Coach

“I started working with Ashley when I needed to re-energize my plans and goals. Throughout our work I gained tremendous clarity to confront the traps that the ego put in my way, and as a result of that awareness, I was able to develop strategies to move forward with new ideas and projects that would strengthen my professional practice. Ashley is very assertive and she has a great understanding of what’s going on beneath the surface. She knows how to ask the right questions at the right time to move the session forward, and to give me the clarity that allowed me to grow throughout the program.”

Ruben Gonzalez, Executive Coach

Ruben Gonzalez, Executive Coach

See what our clients have to say about Karmen

Testimonials

Working with Karmen has been amazing! She provides guidance and support backed by research, experience and a cognizance of your specific scenario. Rather than try to fit you in a box or system, Karmen focuses on tailored consultation through strategic decisions and interactions, which lead to increased confidence and success. While it has been a pleasure and honor to work with Karmen, it has also been financially rewarding with my transactions doubling and income growing over 60% year over year within a year of working with her.

Nick Cooper, Compass

Nick Cooper, Compass

Karmen has been amazing and helped me navigate some difficult situations. She has helped me with my business, but also really helped me grow as a person. I still have more to learn on my journey, but I’m happy to be working on it and grateful to have such a good coach.

Matt Dolan, Sagan Harborside Sotheby's International Realty

Matt Dolan, Sagan Harborside Sotheby’s International Realty

Karmen’s coaching sessions have been productive and eye-opening.  Our coaching sessions have allowed me to not only identify the opportunities to introduce efficiencies but also establish a clearer work-life balance which ultimately has led to even greater productivity in the workplace.

Karina Lopez, Director of Marketing, ONE Sotheby's International Realty

Karina Lopez, Director of Marketing, ONE Sotheby’s International Realty

Working with Karmen has been a terrific experience and I am grateful to her for helping me navigate my path during challenging and exciting professional journey. She proved herself to be a careful listener, a thoughtful advisor, a trusted mentor, and an inspiring coach. I appreciated the way she encouraged me to consider other points of view, to implement diverse approaches, and to stretch myself beyond my comfort zone in a way that allowed me to grow.

Maggie Feltz, Vice President, Ethics & Compliance 
, Purdue Pharma

Maggie Feltz, Vice President, Ethics & Compliance 
, Purdue Pharma

Karmen is very thoughtful and analytical while still being approachable. I would throw a lot at her. She would listen to absorb it and then say, ‘let’s attack it.’ I put into place the strategies we talked about and it has paid off.

Sima Ali, Law Firm Principal, Ali Law Group

Sima Ali, Law Firm Principal, Ali Law Group

Karmen was great! I was impressed with her ability to connect with us individually and really customize the training to us and our organization.

KORG Management Seminar Participant

KORG Management Seminar Participant

Thank you, Karmen, for sharing your talents with me. It was a great start to a life long journey of self awareness and success. You are a great coach!

Shelley Ackerman, National Sales Manager, Armstrong Flooring

Shelley Ackerman, National Sales Manager, Armstrong Flooring

Marissa Ghesquiere, Sotheby's International Realty

Marissa Ghesquiere, Sotheby’s International Realty

Dusty Baker, Sotheby's International Realty

Dusty Baker, Sotheby’s International Realty

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Our Team › Amanda Cromwell

INDIVIDUALS

  • Executive Coaching
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  • Executive Coaching
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  • Coaching On Demand
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TEAMS

  • Leadership Seminars
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  • Retreats and Facilitation
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