Kerith McElroy leads the development of LBA’s product and service offerings. She works to leverage LBA’s talents and vision in order to help organizations and individuals overcome their barriers and unlock their potential.
Kerith has years of product management, content development and multimedia experience across multiple platforms. She launched her career working for two Lifetime Television shows, then transitioned to working as assistant lifestyle editor at Woman’s Day Magazine. In an effort to bridge her passion for both the printed word and video content, she pursued the opportunities that the burgeoning website industry provided (as the Millennium approached). After receiving a masters from New York University’s Interactive Telecommunications Program, she worked as a content editor for R/GA Interactive (a pioneer in the field of website development) before heading to Parents Magazine, where she was the senior producer for their website.
While raising her children, she kept her finger on the pulse of business and technology by freelancing for start-ups and small businesses that spanned multiple industries including e-commerce, law, technology, and retail. She also took the opportunity to get involved in her community by volunteering on several boards, including the elementary and high school PTA, the Cold Spring Harbor Fish Hatchery & Aquarium, the Garden Club and her local skating club. Her volunteer work frequently placed her in the role of communications, which helped keep her skills sharp prior to joining Liz Bentley Associates at its inception.
Her educational background includes receiving a BA from Dartmouth College and a Masters from New York University’s Interactive Telecommunications Program. To her current role at LBA, Kerith brings her passion for research and a critical eye for content and delivery. She is focused on helping clients maximize their growth to move forward with confidence and energy.
Dusty Baker, Sotheby's International Realty
Karmen’s coaching sessions have been productive and eye-opening. Our coaching sessions have allowed me to not only identify the opportunities to introduce efficiencies but also establish a clearer work-life balance which ultimately has led to even greater productivity in the workplace.
Karina Lopez, Director of Marketing, ONE Sotheby's International Realty
Working with Karmen has been amazing! She provides guidance and support backed by research, experience and a cognizance of your specific scenario. Rather than try to fit you in a box or system, Karmen focuses on tailored consultation through strategic decisions and interactions, which lead to increased confidence and success. While it has been a pleasure and honor to work with Karmen, it has also been financially rewarding with my transactions doubling and income growing over 60% year over year within a year of working with her.
Nick Cooper, Compass
Karmen has been amazing and helped me navigate some difficult situations. She has helped me with my business, but also really helped me grow as a person. I still have more to learn on my journey, but I’m happy to be working on it and grateful to have such a good coach.
Matt Dolan, Sagan Harborside Sotheby's International Realty
Marissa Ghesquiere, Sotheby's International Realty
I’ve had the pleasure to know and work with Liz Bentley for 6 years. During this time, Liz has helped me explore different styles of communication and I now have a portfolio of new techniques to improve my leadership skills and relationships with others.
Diana T. Cecchini, CFO/V.P. of Finance, Korg USA, Inc.
“I came into working with Ashley looking for some emotional support as I was going through a challenging time. She was super compassionate, understanding and a great person to lean on for an outside fresh perspective on things. Her deep knowledge about the ego and how it impacts us was very powerful and helpful in my growth as a person. She goes the extra yard, is super genuine and is a special human!”
Myles Bernstein, Alignment Coach
“I started working with Ashley when I needed to re-energize my plans and goals. Throughout our work I gained tremendous clarity to confront the
traps that the ego put in my way, and as a result of that awareness, I was able to develop strategies to move forward with new ideas and projects that would strengthen my professional practice. Ashley is very assertive and she has a great understanding of what’s going on beneath the surface. She knows how to ask the right questions at the right time to move the session forward, and to give me the clarity that allowed me to grow throughout the program.”
Ruben Gonzalez, Executive Coach