OUR TEAM | Kerith McElroy

Kerith McElroy
VP of Product Management


  • BA, Government, 
    Dartmouth College
  • MPS, Interactive Telecommunications, 
    New York University


  • Lifetime Television, Woman’s Day Magazine, 
    R/GA Interactive, Parents.com



  • DiSC®
  • 5 Behaviors of a Cohesive Team


  • Tennis and Platform Tennis
  • Ice Hockey
  • Reading
  • Film


Kerith McElroy leads the development of LBA’s product and service offerings. She works to leverage LBA’s talents and vision in order to help organizations and individuals overcome their barriers and unlock their potential.

Kerith has years of product management, content development and multimedia experience across multiple platforms. She launched her career working for two Lifetime Television shows, then transitioned to working as assistant lifestyle editor at Woman’s Day Magazine. In an effort to bridge her passion for both the printed word and video content, she pursued the opportunities that the burgeoning website industry provided (as the Millennium approached). After receiving a masters from New York University’s Interactive Telecommunications Program, she worked as a content editor for R/GA Interactive (a pioneer in the field of website development) before heading to Parents Magazine, where she was the senior producer for their website.

While raising her children, she kept her finger on the pulse of business and technology by freelancing for start-ups and small businesses that spanned multiple industries including e-commerce, law, technology, and retail. She also took the opportunity to get involved in her community by volunteering on several boards, including the elementary and high school PTA, the Cold Spring Harbor Fish Hatchery & Aquarium, the Garden Club and her local skating club. Her volunteer work frequently placed her in the role of communications, which helped keep her skills sharp prior to joining Liz Bentley Associates at its inception.

Her educational background includes receiving a BA from Dartmouth College and a Masters from New York University’s Interactive Telecommunications Program. To her current role at LBA, Kerith brings her passion for research and a critical eye for content and delivery. She is focused on helping clients maximize their growth to move forward with confidence and energy.

How does your previous experience shape how you approach your work now?

My journey has been an evolutionary one. I started working in media (television and magazines) which honed my writing, editing and content packaging skills. When broadband started coming into its own, I decided to pursue a Masters in Telecommunications at New York University since I was excited by the opportunity to bridge the printed word with the power of video and interconnectivity. At NYU and while working for R/GA Interactive (a pioneer in the field of website and app development), I left my comfort zone permanently behind. There was always a new software to learn and a better user experience to build. It’s a mindset of constant learning and growth, which puts me right at the heart of our company’s mission. I approach my work with the realization that we should be in constant motion and always improving our services based on the latest research and insights into human behavior.

What do you most enjoy about your role?

It has been so gratifying to be part of our company’s growth. I’ve been with Liz Bentley since the start and each year, thanks to her vision and drive, I’m inspired to push forward and reach new heights. My primary focus is on designing services and programs that ignite life, career and organization-changing breakthroughs for our clients. In this work, I am grateful to have a phenomenal team beside me. Together, we keep the company growing on multiple fronts, which includes rolling out tools and systems to enhance our own productivity and collaboration. I also enjoy diving deep into the research to inform our team on how people process and relay information so we can help clients more effectively connect with others and overcome their own roadblocks to growth.