Kerith McElroy

Education

  • BA, Government,
    Dartmouth College
  • MPS, Interactive Telecommunications,
    New York University

Experience

  • Lifetime Television, Woman’s Day Magazine,
    R/GA Interactive, Parents.com

Certifications

  • DiSC®
  • 5 Behaviors of a Cohesive Team

Interests

  • Tennis and Platform Tennis
  • Ice Hockey
  • Reading
  • Film
coaching on demand

Kerith McElroy leads the development of LBA’s product and service offerings. She works to leverage LBA’s talents and vision in order to help organizations and individuals overcome their barriers and unlock their potential.

Kerith has years of product management, content development and multimedia experience across multiple platforms. She launched her career working for two Lifetime Television shows, then transitioned to working as assistant lifestyle editor at Woman’s Day Magazine. In an effort to bridge her passion for both the printed word and video content, she pursued the opportunities that the burgeoning website industry provided (as the Millennium approached). After receiving a masters from New York University’s Interactive Telecommunications Program, she worked as a content editor for R/GA Interactive (a pioneer in the field of website development) before heading to Parents Magazine, where she was the senior producer for their website.

While raising her children, she kept her finger on the pulse of business and technology by freelancing for start-ups and small businesses that spanned multiple industries including e-commerce, law, technology, and retail. She also took the opportunity to get involved in her community by volunteering on several boards, including the elementary and high school PTA, the Cold Spring Harbor Fish Hatchery & Aquarium, the Garden Club and her local skating club. Her volunteer work frequently placed her in the role of communications, which helped keep her skills sharp prior to joining Liz Bentley Associates at its inception.

Her educational background includes receiving a BA from Dartmouth College and a Masters from New York University’s Interactive Telecommunications Program. To her current role at LBA, Kerith brings her passion for research and a critical eye for content and delivery. She is focused on helping clients maximize their growth to move forward with confidence and energy.

See what our clients have to say about Val

Testimonials

"I have been working with Val for about a year and she has proven to be an invaluable asset to the success of my company. Val has an incredible ability to listen and ask the probing questions to help provide clarity on the various challenges we have experienced. I have genuinely appreciated that Val pushes me, asks the hard questions and challenges me when needed. I appreciate that I have an impartial sounding board who I can be completely vulnerable with. Working with Val has really been a valuable experience for me and I would highly recommend her to anyone who is looking for business guidance."

Lauren Nichols, President, 3G Warehouse

Lauren Nichols, President, 3G Warehouse

"Val has proven to be an invaluable asset to the success of my company. She has an incredible ability to listen and ask the probing questions that help provide clarity on the various challenges we have experienced. Val pushes me, asks the hard questions and challenges me when needed. She has been an impartial sounding board who I can be completely vulnerable with. Working with Val has really been a valuable experience for me and I would highly recommend her to anyone who is looking  for business guidance."

Lauren Nichols, President, 3G Warehouse

Lauren Nichols, President, 3G Warehouse

See what our clients have to say about Ashley

Testimonials

"Since working with Ashley I have improved my ability to execute my job more than I could have imagined. Where I used to let failures and day-to-day issues affect me personally, I practice "detached engagement" to put work into context with my life, but still do my best to lead my team toward the best solutions. I learned to channel acceptance, challenge myself to think bigger, and find the silver lining for a positive outcome in a situation. These techniques and enhanced perspectives have also helped me in my personal life. Thank You, Ashley, for your guidance and support."

Dan Montgomery, Director of Data Engineering, Google

Dan Montgomery, Director of Data Engineering, Google

"I was so fortunate to have been placed with Ashley Reed as my real-estate Coach. I was navigating a difficult market, and Ashley made me feel empowered and important. She has given me the tools to succeed, regardless of circumstances or low inventory, her expertise got me over a hump, increasing my productivity, and outlook on my career. I would highly recommend Ashley as a Coach."

Karen Coxe, Real Estate Agent, Sotheby's International Realty

Karen Coxe, Real Estate Agent, Sotheby’s International Realty

"When I started my work with Ashley, I was at a crossroads in my career and I was not feeling very driven. However, my growth through coaching with Ashley has manifested in several improvements. For the first time in years, I’m feeling challenged and that I have something really important to contribute, and I have renewed excitement about my career direction both short- and long-term."

Ben Sharpe, PhD, Senior Researcher and Country Lead, ICCT

Ben Sharpe, PhD, Senior Researcher and Country Lead, ICCT

“I came into working with Ashley looking for some emotional support as I was going through a challenging time. She was super compassionate, understanding and a great person to lean on for an outside fresh perspective on things. Her deep knowledge about the ego and how it impacts us was very powerful and helpful in my growth as a person. She goes the extra yard, is super genuine and is a special human!”

Myles Bernstein, Alignment Coach

Myles Bernstein, Alignment Coach

“I started working with Ashley when I needed to re-energize my plans and goals. Throughout our work I gained tremendous clarity to confront the traps that the ego put in my way, and as a result of that awareness, I was able to develop strategies to move forward with new ideas and projects that would strengthen my professional practice. Ashley is very assertive and she has a great understanding of what’s going on beneath the surface. She knows how to ask the right questions at the right time to move the session forward, and to give me the clarity that allowed me to grow throughout the program.”

Ruben Gonzalez, Executive Coach

Ruben Gonzalez, Executive Coach

See what our clients have to say about Karmen

Testimonials

Working with Karmen has been amazing! She provides guidance and support backed by research, experience and a cognizance of your specific scenario. Rather than try to fit you in a box or system, Karmen focuses on tailored consultation through strategic decisions and interactions, which lead to increased confidence and success. While it has been a pleasure and honor to work with Karmen, it has also been financially rewarding with my transactions doubling and income growing over 60% year over year within a year of working with her.

Nick Cooper, Compass

Nick Cooper, Compass

Karmen has been amazing and helped me navigate some difficult situations. She has helped me with my business, but also really helped me grow as a person. I still have more to learn on my journey, but I’m happy to be working on it and grateful to have such a good coach.

Matt Dolan, Sagan Harborside Sotheby's International Realty

Matt Dolan, Sagan Harborside Sotheby’s International Realty

Karmen’s coaching sessions have been productive and eye-opening.  Our coaching sessions have allowed me to not only identify the opportunities to introduce efficiencies but also establish a clearer work-life balance which ultimately has led to even greater productivity in the workplace.

Karina Lopez, Director of Marketing, ONE Sotheby's International Realty

Karina Lopez, Director of Marketing, ONE Sotheby’s International Realty

Working with Karmen has been a terrific experience and I am grateful to her for helping me navigate my path during challenging and exciting professional journey. She proved herself to be a careful listener, a thoughtful advisor, a trusted mentor, and an inspiring coach. I appreciated the way she encouraged me to consider other points of view, to implement diverse approaches, and to stretch myself beyond my comfort zone in a way that allowed me to grow.

Maggie Feltz, Vice President, Ethics & Compliance 
, Purdue Pharma

Maggie Feltz, Vice President, Ethics & Compliance 
, Purdue Pharma

Karmen is very thoughtful and analytical while still being approachable. I would throw a lot at her. She would listen to absorb it and then say, ‘let’s attack it.’ I put into place the strategies we talked about and it has paid off.

Sima Ali, Law Firm Principal, Ali Law Group

Sima Ali, Law Firm Principal, Ali Law Group

Karmen was great! I was impressed with her ability to connect with us individually and really customize the training to us and our organization.

KORG Management Seminar Participant

KORG Management Seminar Participant

Thank you, Karmen, for sharing your talents with me. It was a great start to a life long journey of self awareness and success. You are a great coach!

Shelley Ackerman, National Sales Manager, Armstrong Flooring

Shelley Ackerman, National Sales Manager, Armstrong Flooring

Marissa Ghesquiere, Sotheby's International Realty

Marissa Ghesquiere, Sotheby’s International Realty

Dusty Baker, Sotheby's International Realty

Dusty Baker, Sotheby’s International Realty